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Media Contact:

Shell Amega
Paula Wagner
Natalie Lesly
213-744-7446

April 10 , 2006
Marvel Super Heroes Science Exhibition. Live the comics. Live the science.

WORLD PREMIERE
at the California Science Center
March 26, 2006 September 4, 2006

Los Angeles – The California Science Center will host the world premiere of Marvel Super Heroes Science Exhibition onMarch 26, 2006. Marvel Super Heroes, which runs through September 4, 2006, will immerse visitors in the electrifying sights, sounds and sensations of the Marvel Universe while they explore how some of the most loved comic book heroes and villains bring science into their world.

Engaging and interactive experiences will encourage visitors to learn about real life science and technology through the mythic powers of Super Heroes. Is there a biological basis to Hulk’s transformation? How can knowledge of simple mechanics help us command the strength of Iron Man? Visitors of all ages will enjoy finding the answers to these questions and more as they learn about science and technology while living the fantasy of their favorite Marvel Super Hero.

“Marvel Super Heroes is a wonderful avenue to introduce visitors to the remarkable achievements of current science and technology—achievements that in many ways give us special powers we dream of through the comics, such as Doc Ock’s dexterity with prosthetics, Iron Man’s physical strength, and Daredevil’s sight in the face of blindness,” said Jeffrey N. Rudolph, President of the California Science Center.

In this exhibition, visitors can explore the science and power within Marvel’s Super Heroes. Visitors can:

  • See if their senses are as sharp as Daredevil’s when they navigate through an alleyway using their sense of touch and hearing clues (“psst over here”)
  • Investigate the Incredible Hulk’s brain and learn which areas are responsible for generating human emotions such as rage—the key to Hulk’s super abilities
  • Discover what it’s like to have a helping hand or three with Doctor Octopus through the engineering technology of prosthetic limbs
  • Examine how lightning is created and calculate the distance of a thunderstorm in the Storm exhibit.
  • See how an optical illusion known as motion-induced blindness can make the Invisible Woman disappear.

In one of the highlights of the exhibit, visitors can become a real life Iron Man by stepping onto an exo-skeleton machine to lift a Scion xB, a vehicle weighing nearly 2500 lbs. By experimenting with simple levers and pulleys to lift weights, they will learn what the future holds for increasing human strength.

In another area, visitors will explore the wonders of Spider-Man when they learn about the elasticity and strength of spider webs. Here they will be able to experience the strength of Technora™, a synthetic fiber that mimics the strength of spider webs. It’s one of the strongest materials ever created.

Visitors entering the Xavier Institute for Higher Learning will interact with the X-Men and discover how genetic mutation can evolve. They can learn how matter changes from one state to another and feel the chill of Iceman or explore the magnetic fields that protect Magneto. In Wolverine’s den, guests can learn about artificial parts developed by biomedical engineers to enhance patients’ lives. In the Danger Room, which focuses on Banshee’s sonic superpowers, visitors can discover the physical nature of sound waves and learn about their unique properties.

Other experiences in the exhibition:

  • Follow a timeline that covers the history of Marvel comics from the Golden Ages, to Comics in Crisis, to Reinvention. Learn how the story lines of Marvel comics are connected to historical social, political and cultural events, as well as society’s hopes and fears about the future of science.
  • Visit the Stan Lee Theater and watch an exclusive interview with the creative mastermind behind some of Marvels most popular characters.
  • Become a Super Hero and appear on the cover of a Marvel comic. Have your picture taken and then watch as it is superimposed onto the face of a character from a selection of covers.

The Marvel Super Heroes Science Exhibition features over 9,000 sq. ft. of interactive experiences developed, designed and fabricated by Yellowbrick•Holman Exhibition Inc. in partnership with the Ontario Science Centre. After its debut in Los Angeles, the Ontario Science Centre will tour Marvel Super Heroes to other science centers and museums in North America.

The Marvel Super Heroes Science Exhibition is open 7 days a week from 10 am to 5 pm, with last admission at 4 pm. Admission to Marvel Super Heroes is $9.75 (Adults), $8.75 (Seniors 60+ & Students 13+ with valid student I.D.) and $7.75 (Children 4-12). Member rates are $7.75 (Adults) and $6.75 (Children). Combination ticket prices for the exhibit and any IMAX film are $16.25 (Adults), $13.00 (Seniors/Students) and $11.00 (Children). Tickets are available online at www.californiasciencecenter.org and advanced ticket purchase is encouraged. Due to the possibility of lines, please arrive early. General admission to all other Science Center exhibits is free.

The California Science Center is located in historic Exposition Park at 700 State Drive, Los Angeles. Enter visitor parking at 39th & Figueroa Street. Parking is $6 per car. For general information, call 323.SCIENCE (323.724-3623) or visit our website at www.californiasciencecenter.org. Both the Science Center and IMAX Theater are wheelchair accessible.


TM & © 2005 MARVEL. This exhibition is produced under MARVEL license. All rights to the exhibition are the property of Marvel Entertainment Inc. Licensee worldwide Yellowbrick • Holman

SUPER HERO(ES)™ is a co-owned registered trademark.

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