WORLD
PREMIERE
at
the California Science Center
March 26, 2006 – September 4, 2006
Los
Angeles – The
California Science Center will host the world premiere
of Marvel Super Heroes Science Exhibition onMarch
26, 2006. Marvel Super Heroes, which
runs through September 4, 2006, will immerse visitors
in the electrifying sights, sounds and sensations of
the Marvel Universe while they explore how some of the
most loved comic book heroes and villains bring science
into their world.
Engaging
and interactive experiences will encourage visitors to learn
about real life science and technology through the mythic
powers of Super Heroes. Is there a biological basis to Hulk’s
transformation? How can knowledge of simple mechanics help
us command the strength of Iron Man? Visitors of all ages
will enjoy finding the answers to these questions and more
as they learn about science and technology while living the
fantasy of their favorite Marvel Super Hero.
“Marvel
Super Heroes is a wonderful avenue to introduce visitors
to the remarkable achievements of current science and technology—achievements
that in many ways give us special powers we dream of through
the comics, such as Doc Ock’s dexterity with prosthetics,
Iron Man’s physical strength, and Daredevil’s
sight in the face of blindness,” said Jeffrey N. Rudolph,
President of the California Science Center.
In this
exhibition, visitors can explore the science and power within
Marvel’s Super Heroes. Visitors can:
- See
if their senses are as sharp as Daredevil’s when
they navigate through an alleyway using their sense of
touch and hearing clues (“psst over here”)
- Investigate
the Incredible Hulk’s brain
and learn which areas are responsible for generating human
emotions such as rage—the key to Hulk’s super
abilities
- Discover
what it’s like to have a helping hand or three with Doctor
Octopus through the engineering technology
of prosthetic limbs
- Examine
how lightning is created and calculate the distance of
a thunderstorm in the Storm exhibit.
- See
how an optical illusion known as motion-induced blindness
can make the Invisible Woman disappear.
In one
of the highlights of the exhibit, visitors can become a real
life Iron Man by stepping onto
an exo-skeleton machine to lift a Scion xB, a vehicle weighing
nearly 2500 lbs. By experimenting with simple levers and
pulleys to lift weights, they will learn what the future
holds for increasing human strength.
In another
area, visitors will explore the wonders of Spider-Man when
they learn about the elasticity and strength of spider webs.
Here they will be able to experience the strength of Technora™, a
synthetic fiber that mimics the strength of spider webs.
It’s one of the strongest materials ever created.
Visitors entering
the Xavier Institute for Higher Learning will
interact with the X-Men and discover
how genetic mutation can evolve. They can learn how matter changes
from one state to another and feel the chill of Iceman or
explore the magnetic fields that protect Magneto.
In Wolverine’s den, guests can
learn about artificial parts developed by biomedical engineers
to enhance patients’ lives. In the Danger Room,
which focuses on Banshee’s sonic
superpowers, visitors can discover the physical nature of sound
waves and learn about their unique properties.
Other
experiences in the exhibition:
- Follow
a timeline that covers the history of Marvel comics from
the Golden Ages, to Comics in Crisis, to Reinvention. Learn
how the story lines of Marvel comics are connected to historical
social, political and cultural events, as well as society’s
hopes and fears about the future of science.
- Visit
the Stan Lee Theater and watch an exclusive interview with
the creative mastermind behind some of Marvels most popular
characters.
- Become
a Super Hero and appear on the cover of a Marvel comic.
Have your picture taken and then watch as it is superimposed
onto the face of a character from a selection of covers.
The Marvel
Super Heroes Science Exhibition features
over 9,000 sq. ft. of interactive experiences developed,
designed and fabricated by Yellowbrick•Holman Exhibition
Inc. in partnership with the Ontario Science
Centre. After its debut in Los Angeles, the Ontario
Science Centre will tour Marvel Super Heroes to
other science centers and museums in North America.
The Marvel
Super Heroes Science Exhibition is open 7 days
a week from 10 am to 5 pm, with last admission at 4 pm. Admission
to Marvel Super Heroes is $9.75 (Adults),
$8.75 (Seniors 60+ & Students 13+ with valid student I.D.)
and $7.75 (Children 4-12). Member rates are $7.75 (Adults) and
$6.75 (Children). Combination ticket prices for the exhibit and
any IMAX film are $16.25 (Adults), $13.00 (Seniors/Students)
and $11.00 (Children). Tickets are available online at
www.californiasciencecenter.org and advanced ticket purchase
is encouraged. Due to the possibility of lines, please
arrive early. General admission to all other Science Center exhibits
is free.
The California
Science Center is located in historic Exposition Park at
700 State Drive, Los Angeles. Enter visitor parking at 39th & Figueroa
Street. Parking is $6 per car. For general information, call
323.SCIENCE (323.724-3623) or visit our website at www.californiasciencecenter.org.
Both the Science Center and IMAX Theater are wheelchair accessible.
TM & © 2005 MARVEL. This exhibition is produced under
MARVEL license. All rights to the exhibition are the property
of Marvel Entertainment Inc. Licensee worldwide – Yellowbrick • Holman
SUPER
HERO(ES)™ is a co-owned registered trademark.
